artcal blog

Branded Merchandise

Branded Merchandise

Keys To Tradeshow Success

Keys To Tradeshow Success

Are You Missing The Easy Sale?

Are You Missing The Easy Sale?
Hmmm face

It has happened to all of us. You have a customer and they buy a product from you, let’s say a sign and then you drive by their business and see that they are having a sale. They have banners up and you think, “Why didn’t we do those banners? We didn’t they buy the banners from us?” It upsets you and you think it is crazy that your customer went somewhere else. But is it? When customers are looking for a specific product, they search for that product. They type it into Google and they find you. Now they know that you offer that product. People don’t know what they don’t know. It is up to you to inform that customer about ALL of the products and services that you offer. If you don’t do this and the customer goes somewhere else, you have to ask yourself, “Who’s fault is that?”

Can I get that sign today?

Can I get that sign today?

In today’s fast paced world everyone seems to be so busy. With the new technology we are able to access so much information on demand and while it is very convenient, it is skewing our expectations in some areas?

Yes.
Some things take time.

When you order a sign and ask can I get that this afternoon or tomorrow…usually the answer is no or if you do get a yes, it will cost you. But why? It is just a simple sign. But is it?

Let’s go through the process for a simple 24” x 32” A-Frame sign.


  • 1. The customer sends in their logo and message, the designer sends a proof back to the customer and it is approved.
  • 2. Then the graphics are scheduled to print (this may not be immediate because of the other jobs that have been scheduled first).
  • 3. Once printed, the graphics are laminated. Lamination protects the sign from the elements so that it doesn’t fade or chip.
  • 4. Then it is applied to the coroplast which is the typical substrate used in A-Frame signs and then sign is complete.

  • Easy right?
    In theory yes, but what also must be considered are the other jobs that have been ordered prior to this one and their needs. It is possible to juggle jobs (which is done a lot) but this requires more time and you bet you are going to pay for the rush.

    So when you ask if you can get that sign today either be prepared to wait the usual turnaround time or prepare to open your wallet.

    Benefits of a vehicle wrap

    Benefits of a vehicle wrap

    So we all know the obvious benefits of wrapping your vehicle with eye catching graphics that relate to your business – Advertising! These days a vehicle wrap is a sure fire way to get noticed! The better the design, the better the return.

    But… did you know that there are other benefits to vehicle graphics?

    First, they help to protect the vehicle from wear and tear such as paint chips and scratches. Pretty cool, right? Second, you can change the colour of your whole car for approximately half the cost of getting it repainted (depending on the paint quality and where you go). Everyone likes a deal! Third, the graphics are removable. So when you get sick of them, you can change them! Is your business having a special? You can add a graphic to your existing graphics to promote it then when the promo is over, we can take it off. Fourth, security. Who in their right mind is going to steal a vehicle covered in graphics? That one would be easy to spot! Are you getting the most value out of the vehicle for your business? If it isn’t wrapped, it should be.

    Learn more about Vehicle Wraps in London, Ontario on our services page or contact Artcal today!

    779 Industrial Road
    London Ontario
    N5V 3N5
    Canada
    519-453-6010
    1-800-265-6128
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